Firstly let us define what a "Search Term" is. A search term is a word or group of words that a prospective client might type into a search engine. So for example "IFA Telford" might be a phrase a client might enter if they are looking for an Independent Financial Advisor in Telford.

So where do you start in deciding what customers are going to type in to find you?

• Look internally Ask your current customers
• Ask your friends
• Ask business acquaintances
• Ask your mom
• Look at competitors

Depending on your business then the types of terms will vary considerably from single word to phrases with two and three words in them.

You need to be practical if for example you're a Local Independent Financial Advisor for example the word "Mortgage" is virtually going to be unachievable. There are companies with tens of millions of pounds in marketing budgets to go for terms like "Mortgage" and "Remortgage", In that case you need to target your market more specifically for example "remortgages telford" or "ifa telford". These are far more achievable and people search for these as well.

If you sell products then you want to try and come up for the product names, and the manufactures of those products. For example if you sell Samsung LCD TVs you would aim to appear under "Samsun LCD TV", "Buy Samsung LCD TV", "Samsung LCD TV LE52A656" and "LE52A656". If your site and or your optimised ecommerce software are written correctly all these should be achievable.

If you only sell to a given geographic area, then you can add the areas to it as well core ample "Coal delivery Telford" or "Coal delivery Shropshire".

A lot of internet users now are getting a lot more savvy and more specific on what they actually type in to search engines, so the more specific terms you can come up with the better, also the more specific the search term is the higher it will show in the Search Engine Results.

Our new look website is now live. And with new content being added we are gearing up to help even more SMEs through out the UK and Ireland.