Website usability
Website Usability is a term we use to help make your customers feel at ease when on your web site. Your website can have the most cutting edge flash and AJAX scripts and widgets on it, but if your customers dont feel at ease and can’t access the information quickly they will just leave.
How many times have you gone to the local supermarket and found they have moved all the stock around? It will take you a few visits before you get used to the new layout.
The typical website user these days doesn’t have the patience to relearn a new and innovative layout.
Key Website Usability Points to take into consideration
- Navigation
- People by default look to the left and the top.
- Easy to follow logical links with meaningful text.
- Look
and Feel
- Standard look and feel to each page.
- Easy on the eye
- No outlandish colors
- Good
Information Scent Trails
- Can you customers find what they want quickly and efficiently?
- If they have to start guessing where to go next to get the answers they want, they will leave.
- Ease
of Checkout
- If it’s an ecommerce site how easy is it for a client to actually place an order?
- Make the site as easy as possible for repeat orders.
- Speed
- Make the site run as quickly as possible. People don’t like to wait for a page to load.
- Keep images and multimedia to a minimum size .
